WE ONLY MAKE ONE THING... THE PERFECT T.

BLACK

WHITE

DARK GRAY

Core Colors
Limited Edition
ALL COLORS

customer reviews

Theses guys are great!

Love the Peruvian Pima cotton. Perfect weight for everyday use. Been wearing for over a year and keeps it’s shape and soft hand. Easily comparable to much higher priced brands. Wish they would make joggers, sweats, and long sleeve T’s. Wouldn’t have to look anywhere else.

- Mark A.

Great t shirts

Heavy, high quality material. Fits well. I wear them every day— fits every occasion. Throw a blazer over one and it’s good for formal stuff.

- C.S

Fantastic

I have purchase these shirts for my entire family over a two year period. Love the quality and comfort.

- David S

Need more

great quality and look, no wrinkles after washing, great fabric and variety of colors.

- LuisManuel C.

Great Quality!

I have the whole collection of T’shirts and I love them! Comfort, great
quality! I also wear under a blazer! Simple, but can make it look
elegant! Highly recommend!!

- Bart L.

10/10 t-shirt

I only buy this t-shirts now. texture is amazing (can't use another t-shirt now), fits perfectly and i like to keep it simple with plain colours like you guys offer. Thanks you!

- Manuel B.

“They are absolutely friggin’ amazing! Best T’s on the planet.” - Trevor B.

“The Ts are officially the nicest thing in my closet” - Harry B.

“They are incredibly comfortable and fit really well!” – Niloy T.

“The fabric and stitching are beautiful” – Peter H.

Main Features of IF... THEN WELL Men's Pima Cotton T-Shirts

Knit-Binding Neckline More narrow than a traditional rib knit crewneck T-Shirt with double-stitching that adds a subtle touch of elegance.

100% Peruvian Pima Cotton Quality you can feel thanks to the best cotton in the world and a perfect 'not too heavy, not too light' balance.

Tailored to be Untucked Made to fall right below the waist so it's never mistaken for an undershirt and looks just as good dressed up as down.

About Us Section with Dark Navy Men's Pima Cotton T-Shirt

Men’s Pima Cotton T-Shirts

If you’re going to do something, then do it well. For us, that means making the best possible T-shirt we could. We’ve spent countless hours perfecting our men’s Pima cotton T-shirts, refining all elements from size, fit, and material, to the detailed neckline stitching. We focused on quality and versatility to create the only T-shirt you’ll ever reach for.

Our 100 percent Peruvian Pima cotton tees are made from the highest-quality material sourced and manufactured in the country of its origin. The fabric is pre-washed to prevent shrinking, delivering a perfect fit from the first moment you put it on. The finely double-stitched neckline adds subtle elegance without noticeable seams on the shoulders.

Our premium men’s T-shirts come in a variety of colors so that you have one on hand for every occasion. Our core colors are the go-to staples required in any man’s closet, while our rotating limited edition seasonal colors offer a bit of a change of pace when you want to mix it up.

Pair them with some crisp jeans and a blazer for a more elevated formal look or dress them down with shorts for a casual approach. No matter how you combine them, these classic-fit tees will become an instant favorite in any man’s closet.

You’ll feel a noticeable difference in the softness and luxury of our men’s Pima cotton T-shirts. Guaranteed.

Articles

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The Connection Between Style & Confidence (Or… ...

The connection between style and confidence has long been established. The reassurance that when we walk into a room, we look like a man worthy of respect is a fundamental...

The Connection Between Style & Confidence (Or… ...

The connection between style and confidence has long been established. The reassurance that when we walk into a room, we look like a man worthy of respect is a fundamental...
Read More
The History of the T-Shirt: From Humble Underga...

Even though the T-Shirt was inspired in the late 1800s, both the term and modern cotton tee we use in our daily life today didn’t enter our lexicon until 1920....

The History of the T-Shirt: From Humble Underga...

Even though the T-Shirt was inspired in the late 1800s, both the term and modern cotton tee we use in our daily life today didn’t enter our lexicon until 1920....
Read More
How to Care for Premium Quality Pima Cotton T-S...

Pima cotton is known for its longevity, softness, natural cooling properties and eco-friendly sustainability. This article provides a brief overview of the benefits of Pima Cotton and some simple care practices...

How to Care for Premium Quality Pima Cotton T-S...

Pima cotton is known for its longevity, softness, natural cooling properties and eco-friendly sustainability. This article provides a brief overview of the benefits of Pima Cotton and some simple care practices...
Read More

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about us

Our obsession is simple: create the absolute best T-Shirt ever made, so that you have one less decision to make every day… what to wear.

As our closet contents grow so does the time spent each day figuring out what to wear. There is a reason why some of the most brilliant and successful people in modern history, from Einstein to Jobs, perfected the art of keeping their daily clothing choice to a minimum.